One of the most frustrating Mailchimp experiences is seeing emails land in spam folders.Even well-written emails can struggle.
Spam Is Not Just About Content
While content matters, deliverability depends heavily on sending behavior.Mailchimp limits how much control users have over this behavior.
Why This Happens in Real Campaigns
Mailchimp sends emails through shared infrastructure.If engagement metrics drop or patterns appear risky, inbox placement can suffer.
Users have little visibility into how sending reputation is managed.
What Most Marketers Misunderstand
Many believe changing subject lines or templates will solve spam issues.Often, the underlying sending method is the real bottleneck.
A Practical Way to Think About Tool Choice
Tools that allow users to control sending speed and account usage offer more flexibility.That’s why I testedAtomEmailProas an alternative approach.